🍀 Ask Paddy
KJ
Kevin
Knowledge Member
Diageo IRISH PUB WORLD · FOUNDING PARTNERPartner Hub

Every pour
tells a story.

Bring iconic drinks, memorable serves, staff confidence and responsible hospitality together in one practical workspace built for the Irish pub.

Choose an action

What would you like to bring to life?

Each route turns Diageo expertise into a useful pub action—an improved menu, a better serve, a more confident team or a safer guest experience.

Pub occasion compass

Start with why the guest is here.

Use the occasion to shape the range, pace of service and right level of choice before selecting individual drinks.

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OPERATOR BRIEF · DEMO

Match day: recognizable, fast and inclusive

Lead with quality draught, familiar highballs and a visible low/no option. Keep garnishes simple, prep minimal and service steps clear enough to hold during the busiest fifteen minutes.

Fast throughputDraught qualityGuinness 0.0 choiceSimple highballs
Suggested next actionBuild a six-serve Match Day menu in Drinks Lab.Open the Match Day brief →
A freshly poured pint of Guinness in a branded Guinness glass
WORLD'S MOST POPULAR STOUTMore than a drink.
A guest ritual.

Quality, anticipation, story and hospitality meet in one unmistakable pub moment.

1759Story begins
4Key ingredients
0.0Inclusive choice
ICONIC PUB EXPERIENCE

Make the Guinness moment unforgettable.

For many guests, ordering a Guinness is part of choosing an Irish pub. This experience connects the famous story, a quality-led serve, confident staff conversation and a clear next step for training.

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Anticipation

The surge and settle make the preparation visible and turn waiting into part of the experience.

🤝
Recognition

Guests know what they expect to see. Consistency signals care before the first taste.

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Conversation

A confident team can share one useful fact, answer a question and recommend food without delivering a speech.

🛡️
Choice

Guinness 0.0 gives the familiar stout occasion a visible alcohol-free route.

TRY THIS WITH THE TEAM“What should every guest see, hear and feel from order to first sip?”

Use the answers to define your pub's Guinness moment and turn it into a three-minute pre-shift brief.

Demonstration experience using linked official Guinness and Diageo Bar Academy information. Final training, dispense procedures, creative, claims and venue standards would remain subject to current Diageo approval, local equipment requirements and responsible-service policy.
Diageo × Irish Pub World

A pub-ready portfolio view

Organize notable brands by the guest occasion and service role they can play—not simply as a long product catalogue.

Explore Diageo brands ↗
🍺STOUT

Guinness

An iconic stout at the heart of a quality-led Irish pub beer experience.

Match dayFood pairingIrish identity
Core draught storyAdd serve →
🥃SCOTCH WHISKY

Johnnie Walker

A recognizable whisky range that can support neat serves, flights and approachable highballs.

PremiumHighballCelebration
Trade-up opportunityAdd serve →
🌿GIN

Tanqueray

A classic gin platform for a crisp signature gin and tonic with a clear garnish standard.

AperitifTerraceDinner
Simple premium serveAdd serve →
🍹VODKA

Smirnoff

A flexible, familiar base for simple mixed drinks and accessible cocktails.

Late nightHigh volumeFamiliar
Fast-service optionAdd serve →
🍋TEQUILA

Don Julio

A premium tequila choice for elevated pours and a high-quality margarita occasion.

CelebrationPremiumCocktail
Premium occasionAdd serve →
☕LIQUEUR

Baileys

A distinctive after-dinner serve for coffee, dessert and indulgent seasonal moments.

After dinnerCoffeeSeasonal
Extend the occasionAdd serve →
Flagship operator tool

Diageo Drinks Lab

Build a focused pub drinks list around guest occasions, category coverage, illustrative margin and the reality of your bar team's service capacity.

1
Set the occasionPub style, service moment, objective and price band
2
Choose servesBeer, spirits, cocktails and visible low/no choice
3
Check menu healthMargin, category balance, occasion fit and service load
4
Generate the bar briefGuest list, serve specs, staff notes and controls
Try the interactive demo →
Your working drinks listNeighborhood Irish Pub · Match Day
Demo
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Guinness DraughtBeer · Core · Medium pace
73%
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Tanqueray & TonicGin · Signature · Fast
77%
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Johnnie Walker HighballWhisky · Premium · Fast
76%
0.0
Guinness 0.0Low/no · Visible choice · Fast
—
74%Demo margin
4/6Category balance
LowService load
Diageo Pub Academy

Build confidence behind the bar.

Practical five-minute learning moments connect directly to the drink, menu or service decision a team member is making.

Open Academy →
🛡️
Responsible hospitality

A better drinks experience includes guest care.

Give every team member a visible route to responsible-service learning, venue policy, low/no choices and the approved action to take when a guest should not be served more alcohol.

Explore DRINKiQ ↗
Connected Diageo resources

Go deeper at the source.

Diageo content remains attributed and linked to its official home; Irish Pub World adds pub context, workflow and the connection to local operating standards.

About the founding partnership and knowledge governance

How Diageo could contribute

Brand education, approved serve standards, bar-skills learning, drink concepts, category insight and responsible-drinking resources. Partner-supported content would always be clearly identified and linked to its source.

How Irish Pub World protects trust

IPW would maintain role relevance, venue-level operating standards, version control, independent editorial review and clear separation between education, commercial availability and account pricing.

Alcohol responsibility

All service must follow local law, legal-drinking-age requirements, licensing conditions and the venue's approved responsible-service policy. Team members should never rely on this demo in place of required local certification.

Brand and commercial controls

Brand names are used here to visualize the concept. Final claims, recipes, imagery, trademarks, availability, specifications and commercial figures require Diageo approval and current market data.